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Home Instead is the UK’s No.1 homecare franchise. It was set up in 2005 and now has over 255+ franchises in the UK. The brand is well-recognised and trusted and is the world leader in providing non-medical care for older people in their own homes. With a rapidly ageing population there are high demands for their services, so franchisees can build a successful and profitable business.
Investment amount: £130,000 - £150,000 inc franchise fee
Healthy operating profits, award-winning support and a rewarding opportunity to change the way older people are cared for in the UK
Established in the UK in 2005, Home Instead was the first of its kind, disrupting the market, introducing an ‘in home care’ model to the social care landscape.
Today, Home Instead continues to be the household name for home care, building strong relationships with the wider healthcare sector and being a forward-facing company that people aspire to work for, work with or recommend.
Widely acknowledged as industry leading, not only for their successful business model, but for the outstanding care it provides, Home Instead provide a supportive and growing network of over 255 franchise offices across the UK, and a 70 strong national office, meaning franchisees are provided with all they need to thrive.
Home Instead is led by a powerhouse in the care sector, Martin Jones MBE. Initially joining the sector following his experience in caring for his father who needed support, Martin came to understand the importance of home care and the positive impact it could have on families like his.
Shortly after, Martin joined Home Instead, initially as Chief Operating Officer in 2011. He went on to be Managing Director and then CEO – overseeing over 255 franchise offices that deliver care to thousands of clients. Martin was made an MBE in 2023’s New Year Honours for services to older people.
The home care sector is booming, we have an ageing population and families are increasingly making this their preferred choice for their loved ones. Home Instead’s impressive growth reflects this rise in popularity.
Home Instead provides an opportunity to own a scaleable business which is rewarding in more ways than one. Many Home Instead franchisees have gone on to build significant multi-million-pound businesses, with two or more territories.
As well as a small number of new territories, there are also some resales available which are existing successful businesses with a client base, an office team and dedicated care professionals.
To be part of Home Instead’s continuing success and growing network, there is now limited time to secure your own franchise office and make a positive impact in your local community.
Home Instead franchisees receive full and ongoing training, guidance and advice, benefitting from an exceptional business model that has been proven since the business was established almost 20 years ago in the UK.
As a management franchise, experience in the care sector isn’t essential, however a desire to care for others, the development of your team and to grow your business utilising your previous career experiences and skill-set are required.
With final territories remaining, there are opportunities in the North East, East of England, Northern Ireland and Wales both new and resale opportunities.
According to the National Statistics, by 2024, 21.7% of the population in the North East will be over the age of 65, compared to 18% in 2014, this demonstrates a strong growth of clients in the area and in new Home Instead territories.
Gavin Morrigan and Michelle Fairless, the owners of Home Instead Cleveland have grown a strong Home Instead presence in the North East, with a positive reputation across the area.
Here, they tell us more about their journey so far with the UK’s number 1 Home Care company:
Following redundancy and finding ourselves at a crossroads with what to do next in life, we were exploring a number of different options, though having both been made redundant on a couple of occasions previously, working for someone else in an HR environment or setting up a HR Consultancy or finance related business was not appealing.
We thought about franchising but knew little about it and so, by chance, we heard there was a franchising exhibition at the NEC in Birmingham so decided to attend. We heard a speaker from another Home Instead office giving an overview and answering FAQs on a general panel of franchise representatives and the Home Instead representative struck a chord with both of us, leading us to visit the Home Instead exhibition stand to find out more.
The business model seemed to make perfect sense and coupled with Michelle’s passion for elderly care following her own life experiences, we wanted to find out more, once we did, we never looked back.
By April we had set up our Ltd company, by May we were on New Owner Training and by June we had opened our doors, less than 4 months from knowing anything about franchising least of all, Home Instead.
With positive support from National Office, we networked and developed new ways of broadening our name and reputation in the community receiving more and more recommendations.
One highlight was discovering the National Office Fraud Public Education Programme as we felt this was a unique way to ‘give’ to the many groups and communities across our territory something that would benefit everyone, but particularly aimed at older and vulnerable groups, whilst helping to showcase our company and reach many more people.
We approached our Local Police and Crime Commissioner with a bid to promote a large number of fraud presentations across the Cleveland Police Force area, soon becoming experts in scams and frauds. From this, our exposure snowballed in many communities as we continued to follow the model and build upon our growing reputation as being the best care company.
We have continued to take advantage of the fantastic support and initiatives provided by Home Instead’s National Office as we look to continue our growth and provide outstanding levels of care.
Joining Home Instead was absolutely the right decision for us and the only time we look back is to see how far we’ve come.
As the number one home care company, with a growing and thriving network of franchisees, who better to give insight into the world of franchising than Home Instead, and our newly launched podcast series, ‘Talk Franchise’ does just that! With a new...
The recent Home Care Awards saw Home Instead recognised in four categories. An annual celebration of home care, the awards ceremony praises the teams dedicated to ensuring people can live well at home, while recognising the innovation taking place...
Home Instead’s Camden franchise office has been celebrating recently after their care professional Anthony Chinoso, was named Care Professional of the Year. The 30 year old was one of three finalists selected from the 12,000 care professionals...
Recently, Home Instead were delighted to once again bring together their national franchise network to celebrate their passion for care at their annual conference. The conference saw franchise owners from across the UK along with their teams, get...
Home Instead is excited to announce that they have been named as a finalist in the Elite Franchise Top 100 2024 Awards! Since its inception in 2017, the EF100 has recognised and honoured outstanding franchises within the industry. This year, the...
Resales are part of the business cycle of any mature franchise network where owners make the decision to sell, often due to retirement. There are a small number of resales currently available. If you are interested in buying an established Home Instead franchise, please just get in touch.
Guide price £675,000
• Home Care Business – South West
• For sale due to retirement
• Annualised turnover £1.39m
• EBITDA 2023: £169,719
• An outstanding franchise with an exceptional client base
• Guide price £675,000 + £20,500 Franchise fee
This Home Instead franchise provides a tremendous opportunity, not only does this business already develop a very healthy profit for its owners, but it can also demonstrate very easily how sales can be increased even further from, what is already, a substantial base. A broad spectrum of care is provided by the company, which in part explains the profitability of this business.
Guide price £895,000
• Home Care Business – South West
• For sale due to retirement
• Turnover - £1,556,400
• EBITDA - £235,824
• An outstanding franchise with an exceptional client base
• Guide price £895,000 + £20,500 Franchise fee
In a fantastic and popular area with a high demographic of over 65’s, there are many opportunities for further growth building on the solid foundations already in place.
The current owners have concentrated within a particular area, but there are more postcodes to expand into, as well as introducing new services.
The new owner will be taking over a highly-rated home care business which has achieved awards and accolades for the care they provide.
Further networking and maximising the relationships already built in the community, will ensure demand continues as more and more people are choosing home care.
Guide price £199,000
• Home Care Business
• Retirement sale
• Actual turnover for 2023 - £502,727
• EBITDA 2023 £52,361
• Award-winning and industry-leading franchise
• Guide price £199,000 plus £20,500+VAT Franchise Fee
This is a perfect opportunity for someone to own a well-respected business with a strong local reputation situated in a lovely area.
A franchise that offers scope to increase revenues with additional services, as well as extending further into other areas within the territory. Ideally suited to someone who can embrace change management, working alongside an experienced and dedicated team who are engaged with, and passionate about the business.
The business is proud of its long-standing clients which reflects the high quality of care provided and the commitment of the team to the local community.
Guide price £1,850,000
• Home Care Business – South West
• For sale due to retirement
• Annualised turnover £2.3m
• EBITDA 2025 predicted: £396,480
• An outstanding franchise providing a tremendous opportunity
• Guide price £1,850,000 + £20,500 Franchise fee
This Home Instead franchise provides an exceptional opportunity. A well-respected and admired homecare company in the local area known for its outstanding care. The team are well established and passionate about the service they provide and their involvement in the local community.
The business has already achieved a substantial turnover and there is still plenty of further growth to be tapped into from additional services and expansion across the territory.
Guide price £250,000
• Home Care Business – South West
• 2023 revenue £628,000
• Projected EBITDA year ending 2023 £62,000
• Award-winning and industry-leading franchise
• Guide price £250,000 plus £20,500 + VAT Franchise fee
This is a relatively new territory where circumstances have changed for the current owner. This home care franchise provides a great opportunity for a caring individual or couple to own a business which is now up and running. Ideally positioned for someone not wanting a start-up but is at a stage where they can take the existing team and continue the growth of their much-in-demand home care services. As this is part of an established and much-admired franchise brand, you will be fully supported from day one.
Guide price £550,000
• Home Care Business – South West
• For sale due to retirement
• Annualised revenue £1.318m
• EBITDA 2024: £111,088
• An outstanding franchise with an exceptional client base
• Guide price £550,000 + £20,500 Franchise fee
This Home Instead franchise provides an exceptional opportunity. Providing outstanding care, the business develops healthy profits and demonstrates how sales can be increased further from, what is already a substantial base.
Guide price £250,000
• Home Care Business – South West
• 2023 Revenue - £628,000 – updated March 2024
• EBITDA 2023 £62,000 – updated March 2024
• An outstanding franchise with an exceptional client base
• Guide price £250,000+ £20,500 Franchise fee
This is a relatively new Home Instead territory where circumstances have changed for the current owner. This home care franchise provides a great opportunity for a caring individual or couple to own a business which is now up and running. Ideally positioned for someone not wanting a start-up, but is at a stage where they can take the existing team and continue the growth of their much in-demand home care services. As this is part of an established and much-admired franchise brand, you will be fully supported from day one
Guide price £290,000
• Home Care Franchise
• Retirement sale
• Annualised turnover for 2024- £759,009
• Annualised EBITDA £97,436
• Award-winning and industry-leading franchise
• Guide price £290,000 plus £20,500+VAT Franchise Fee
A great business with a fantastic reputation for the care they provide in their local community. There is a highly experienced team, many whom have been with the company for many years. This franchise gives the opportunity for someone who can take a hands-on approach providing support for the team and proactively promote the business to the next level. Delivering new and additional services will provide further revenue streams, as well as expanding into new geographical areas within the territory.
Guide price £190,000
• Home Care franchise business
• For sale due to retirement
• Annualised turnover £403,340
• EBITDA 2021 £60,045
• Award-winning and industry-leading franchise
• Guide price £190,000 + £20,500 Franchise fee
This Home Instead franchise has a great reputation and is highly recommended for the quality of their services. There is a huge opportunity to grow the business by expanding further into the territory and by introducing new packages and services. New owners will gain an enthusiastic, stable team who are knowledgeable and keen to see the business go from strength to strength.
Guide price £199,999
• Home Care franchise business
• For sale due to new challenges
• Turnover for 2023 - £590,000
• EBITDA 2022 £50,385
• Award-winning and industry-leading franchise
• Guide price £199,999 + £20,500 Franchise fee
There is huge potential for this franchise, the new owner will find an enthusiastic team of very capable individuals who are eager to continue developing the business.
Further networking into untapped areas within the territory, adding new care services and maximising the relationships already built in the community, will ensure this franchise goes from strength to strength.
Given these factors, there is a great opportunity to build on the strong foundations and excellent local reputation in what is a very popular area.
Guide price £320,000
• Home Care franchise
• Change of circumstances
• Annualised turnover for 2024 - £728,329
• EBITDA 2024 £106,904
• Award-winning and industry-leading franchise
• Guide price £320,000 plus £20,500+VAT Franchise Fee
The reputation of the business within the local area is exceptional, with a high awareness amongst health professionals, as well as those looking for care. The area offers a broad spectrum of demographics which provides great opportunity for both Care Professionals and clients.
Further growth is available through additional services such as health care and live in care, as well as networking further into other key areas within the territory.
Ideally suited to someone who initially wants to be involved closely with the business, working with an experienced and highly motivated team.
Guide price £320,000
• Home Care franchise
• Change of circumstances
• Annualised turnover for 2024 - £777,661
• EBITDA 2024 £136,689
• Award-winning and industry-leading franchise
• Guide price £320,000 plus £20,500+VAT Franchise Fee
This well-respected and profitable franchise offers the new owner huge opportunities for growth, with some well-populated and affluent areas which have still not been developed.
Dedicated senior management is in place, allowing the new owner to concentrate on strategic decisions and planning, with a light touch on the day-to-day running of the business.
Further growth is also available through additional services not only to its loyal client base but also to attract new clients to the service.
Guide price £1,550,000
• Home Care Franchise
• For sale due to retirement
• Annualised turnover for 2024 - £2,484,524
• EBITDA 2024 £385,142
• Award-winning and industry-leading franchise
• Guide price £1,550,000 plus £20,500+VAT Franchise Fee
This territory is one of the highest-profile and successful franchises in the UK. The team are passionate about the business and the outstanding care they provide and will support the new owners with the continued growth of the franchise.
The team has excellent and trusting relationships with healthcare professionals and other organisations in the area ensuring that clients have access to a full service including live-in care and increasingly health care at home.
There are still areas within the territory which have not been fully explored, offering the opportunity to further develop what is already a thriving business with strong foundations and a strong local reputation.
Guide price £195,000
• Home Care franchise
• Change of circumstances
• Annualised turnover for 2024 - £573,000
• EBITDA 2024 £43,777
• Award-winning and industry-leading franchise
• Guide price £195,000 plus £20,500+VAT Franchise Fee
This franchise provides an opportunity to build on strong foundations and a local reputation for not only providing exceptional care but also opportunities for Care Professionals boasting a high retention rate.
There is a diverse range of demographics in the area with over 65s set to increase further in the next 10 years. Extending into new services and networking further into the area will see a substantial increase in revenue.
New owners will have an enthusiastic key management team to work alongside, supporting them to take this business to new heights.
Guide price £1,165,000
• Home Care franchise
• For sale due to personal circumstances
• Annualised Turnover for 2025 - £1,200,000
• 2025 annualised EBITDA - £355,000
• Award-winning and industry-leading franchise
• Guide price £1,165,000 plus £20,500+VAT Franchise Fee
In a well-populated part of England with both rural and urban living, this is a much-admired business in the area, known for the outstanding care provided.
It is one of the early offices opened in the Home Instead network, so has built a great reputation with both people wanting to use their services and to work for the company.
This franchise provides a tremendous building block from which to develop the business even further. There is a capable and motivated team who will continue to support the new owner in running the business and taking it forward.
Opportunity to expand the current services offered and to target further areas within the territory.
Guide price £610,000
• Home Care franchise
• For sale due to retirement
• 12 months turnover to 31st March 2024 - £1,326,526
• EBITDA 2024 £201,177
• Award-winning and industry-leading franchise
• Guide price £610,000 plus £20,500+VAT Franchise Fee
This is a long-standing franchise which has proven to be highly valued in the area, recognised as a premium provider of care. There is a great spectrum of demographics in the area suited to the Home Instead franchise model, with a high proportion of affluent over 65’s.
The team has always been central to the success of this territory, recognised for their contribution. The new owner will be supported by a very capable and caring team who will work together on the continued growth of the franchise.
Networking has always been high on the list of priorities for the current owner and there is a well-established network of organisations and individuals who are happily referring or recommending the quality care provided.
The new owner can achieve even more, by maximising opportunities for growth, with the expansion of their existing live-in-care and health care at home services.
Guide price £630,000
• Home Care franchise
• For sale due to retirement
• Annualised Turnover for 2025- £1,905,384
• 2025 annualised EBITDA - £200,000
• Award-winning and industry-leading franchise
• Guide price £630,000 plus £20,500+VAT Franchise Fee
Situated in a highly populated area with a strong demand for home care within the territory. The current owner has been very active in engaging within the community and has built a substantial client base.
There is a steady, committed and trusted team who are enthusiastic about the company and run the business day to day allowing a light touch from the owner.
The networking within the area and community involvement has secured its position as the trusted home care company.
Alongside the blend of companionship, home help and personal care, live-in care is being introduced offering substantial growth opportunities.
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